Iggesund Paperboard has supplied the cartons for Jimmy Choo’s new Jimmy Choo L’Eau.
The pale pink carton is deceptively simple, as, in reality, the pack has passed through 12 finishing stages.
The carton, made from Invercote G and converted by French printers Draeger for Interparfums, is offset printed on both the inside and outside, while the external packaging has a blind-embossed snakeskin pattern and two rows of text on front.
The outside is also laminated with soft touch film, matte varnish and foil embossed with both silver film and holographic film.
“Our choice to use Invercote G was motivated by the fact that its smooth surface allowed a very faithful reproduction of our design,” says Axel Marot, Supply Chain & Operations Director at Interparfums.