IOMA gets personal

Published: 1-Apr-2014

New service in Harrods creates personalised moisturisers dependent on specific skin needs

French skincare brand IOMA has taken personalised skincare to the next level with a new tailor-made apothecary service in The White Hall at Harrods.

The brand's new bespoke measurement service scans customers' skin precisely and produces a totally unique Ma Crème day or night cream from a possible 40,257 different combinations of eight potent serums added to active base creams, according to skin's hydration levels, UV damage, fine lines and wrinkles, firmness and tone.

Ma Crème Jour and Ma Crème Nuit are priced at £149 each.

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