Pure Beauty

How to nail a pitch with a Waitrose & Partners Beauty Buyer

By Becky Bargh | Published: 13-Feb-2019

Cosmetics Business catches up with Waitrose & Partners' Beauty Buyer Sophie Maunder to get the inside scoop on what she's looking for when taking on a brand and how to nail that all important pitch

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Sophie Maunder // credit: Andrew Montgomery

Sophie Maunder // credit: Andrew Montgomery

After serving in Brand Manager roles at Unilever and Johnson & Johnson Sophie Maunder knows what's hot and not when it comes to the beauty sector.

Now, working for Waitrose & Partners as its Beauty Buyer, she has a keen eye for what she wants on the retailer's shelves.

Here, Cosmetics Business finds out what brands need to be equipped with when approaching her and how to be the stand-out brand among the ten pitches she receives every week.

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