How to nail a pitch with a Waitrose & Partners Beauty Buyer

By Becky Bargh 13-Feb-2019

Cosmetics Business catches up with Waitrose & Partners' Beauty Buyer Sophie Maunder to get the inside scoop on what she's looking for when taking on a brand and how to nail that all important pitch

Sophie Maunder // credit: Andrew Montgomery

After serving in Brand Manager roles at Unilever and Johnson & Johnson Sophie Maunder knows what's hot and not when it comes to the beauty sector.

Now, working for Waitrose & Partners as its Beauty Buyer, she has a keen eye for what she wants on the retailer's shelves.

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Here, Cosmetics Business finds out what brands need to be equipped with when approaching her and how to be the stand-out brand among the ten pitches she receives every week.


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