How organic self-tans are gaining shelf-space and fast


Vita Liberata's Founder and CEO Alyson Hogg explains how ‘organic’ and ‘self-tan’ are no longer mutually exclusive

In this week's Expert Advice column, Alyson Hogg, Founder and CEO of Vita Liberata discusses the challenges of formulating an organic self-tan product and how the self-tan market has developed over the years.

Alyson Hogg

Alyson Hogg

Vita Liberata is organic. Can you explain its organic claims?

Our tans are 70-80%+ organic and are the only completely non-toxic self tans in the world. Most of our ingredients are marine and botanical extracts that let our products act as conditioning treatments as well as tanning.


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