In this week's Expert Advice column, Alyson Hogg, Founder and CEO of Vita Liberata discusses the challenges of formulating an organic self-tan product and how the self-tan market has developed over the years.
Vita Liberata is organic. Can you explain its organic claims?
Our tans are 70-80%+ organic and are the only completely non-toxic self tans in the world. Most of our ingredients are marine and botanical extracts that let our products act as conditioning treatments as well as tanning.