How Macy’s is upgrading its beauty retail strategy

By Lucy Tandon Copp 23-Apr-2018

US retailer Macy’s reveals why it is rethinking its store layouts and product offering to benefit the beauty consumer of 2018

The US retail industry has had its fair share of knocks over the past few years, as the rise of e-commerce turned consumers away from bricks, and towards clicks.

Sign up for your free email newsletter

Despite its strong physical store presence – 650 stores in 44 states – Macy’s too has been through ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business