Pure Beauty

How Macy’s is upgrading its beauty retail strategy

Published: 23-Apr-2018

US retailer Macy’s reveals why it is rethinking its store layouts and product offering to benefit the beauty consumer of 2018

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The US retail industry has had its fair share of knocks over the past few years, as the rise of e-commerce turned consumers away from bricks, and towards clicks.

Despite its strong physical store presence – 650 stores in 44 states – Macy’s too has been through

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