How Captain Fawcett rode the resurgence of facial hair

The male grooming brand launched at the very best moment, but can it outlive its trend?

The Captain Fawcett brand is based on a captivating story. Captain Fawcett was a fictional explorer from the Edwardian period who disappeared while navigating the Congo River in 1905. In 1997, the brand says, his sealed trunk was found for sale at auction, allegedly containing a collection of high-quality ointments and salves. It is these imagined formulas on which all Captain Fawcett products are based.

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