House of Fraser unveils new beauty emporium
Global and niche cosmetics offer on the high street
Next month UK department store House of Fraser will unveil the Apothecary, a new retail concept offering global and niche brands such as Rodial, Trilogy and Lab Series. House of Fraser believes this will be an ideal space for consumers to discover new brands and become familiar with the products, which span skin care to self-tanning, nails and men's products. Meanwhile House of Fraser is introducing its new Apothecary range of products, including the Apothecary Candle. The line was created with perfumer Francois Robert and is designed to have an accessible price point. The Apothecary Body Collection costs £20 and features a blend of bergamot and lemon combined with hyacinth and freesia. Also available are the Apothecary Hand Collection and the Apothecary Travel Collection. Other brands that will be available at House of Fraser's Apothecary include Laura Mercier, Jane Packer, 3LAB and Perricone MD.
