Hair care brand oVertone has expanded its semi-permanent Coloring Conditioner range (US$29).
The line is designed to keep hair colour looking fresher for longer using plant-based ingredients.
The conditioner should be applied to dry or damp hair for 10-15 minutes weekly for the best results, according to the brand.
Customers can now choose from Ginger, Chocolate Brown and Golden Brown, in addition to the brand’s Rich Black and Espresso Brown colours.
“The shades in the Basics line are as practical as your go-to closet staples,” said oVertone’s co-founder Liora Dudar.
“You can easily incorporate them into your routine to do everything from a big colour change to a subtle shift in tone, depending on your personal style.”
The brand also recommends using its Daily Conditioner (US$18) between treatments.
