Groupe GM has signed a new partnership with French perfume house Atelier Cologne. The two companies will work together to create and distribute a new range of amenity products for hotel guests.
Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in more than 70 countries worldwide. Atelier Cologne creates personal care products and fragrances using a blend of natural ingredients.
The new range will feature a shampoo, conditioner, shower gel and body lotion in 40ml tubes as well as a 40g soap. All of the products will be made with essential oils and will be free from parabens, phthalates, liquid parafin, animal-derived ingredients, colourants and sulphates.
The first in the line will be Cédrat Enivrant, which has already been selected by a hotel chain ahead of its official launch date. The range is scented with lemon and gin notes as well as Moroccan cédrat and Chinese mint. Atelier Cologne and Groupe GM plan a to expand with further amenity lines, due to be announced in due course.
Laurent Marchand, President of Groupe GM said: "This latest addition to our product line is truly exciting, as it represents a product offering with absolute commitment to excellence in terms of quality of ingredients, fragrance and the sensations these can evoke in users. This collaboration marks Groupe GM's first line without sulphate. Already, the response from hotels internationally has been overwhelming, and we are excited to really see this line take off in 2016."