Green Friday: Beauty and male grooming brands are taking a stand against Black Friday deals

By Sarah Parsons 28-Nov-2019

An increasing number of cosmetic brands are opting for environmental alternatives to traditional Black Friday and Cyber Monday discounts

Black Friday is an annual celebration of hyper-consumerism. On both sides of the Atlantic, brands large and small are slashing prices to boost sales before Christmas.

In the UK alone, shoppers are forecast to spend £2.53bn on 29 November, up by 3.4% on last year, according to a report by the Centre for Retail Research. Across the full weekend, from Black Friday to Cyber Monday, British customers are predicted to spend £8.57bn.

But in the face of a climate crisis, when consumers are increasingly concerned about over-consumption and the environmental impact of their beauty routine, an increasing number of brands are providing greener alternatives.

Sign up for your free email newsletter

The result is Green Friday, a ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies