The search engine's annual 'Year in Search' has revealed which make-up, skin and hair trends intrigued curious consumers this year
Images: via Instagram @jamescharles @jeffreestar @billieeilish
James Charles, scrunchies, Jeffree Star, lip scrubs, Billie Eilish and ‘what is a VSCO girl?’.
These are just some of the beauty-related terms and phrases consumers frequently searched for on Google in 2019.
The search engine has released its annual Year in Search report, which analyses and then presents the billions of queries to discover what people are most curious about around the world.
Beauty influencer James Charles was the third most-searched for person worldwide, behind athletes Antonio Brown and Neymar Jr.
Following the sell-out collection with vlogger Shane Dawson, Jeffree Star Cosmetics was the top trending beauty brand in the UK, while GHD launches earned both second and third place.
Google also revealed its most popular beauty-related application queries, with the skin cleansing search ‘how to make rice water’ and ‘how to apply color street nails’ topping the lists.
YouTuber Emma Chamberlain is a popular example of VSCO style
Image: via Instagram @emmachamberlain
The public was also interested in learning about VSCO style, a popular teen trend that typically includes scrunchies, natural make-up, and cosmetic brands Carmex and Mario Badescu.
Take a look at some of the other highlights below: