Google reveals the most searched for beauty brands and trends of 2019

The search engine's annual 'Year in Search' has revealed which make-up, skin and hair trends intrigued curious consumers this year

Images: via Instagram @jamescharles @jeffreestar @billieeilish

James Charles, scrunchies, Jeffree Star, lip scrubs, Billie Eilish and ‘what is a VSCO girl?’.

These are just some of the beauty-related terms and phrases consumers frequently searched for on Google in 2019.

The search engine has released its annual Year in Search report, which analyses and then presents the billions of queries to discover what people are most curious about around the world.

Beauty influencer James Charles was the third most-searched for person worldwide, behind athletes Antonio Brown and Neymar Jr.

Following the sell-out collection with vlogger Shane Dawson, Jeffree Star Cosmetics was the top trending beauty brand in the UK, while GHD launches earned both second and third place.

Google also revealed its most popular beauty-related application queries, with the skin cleansing search ‘how to make rice water’ and ‘how to apply color street nails’ topping the lists.


YouTuber Emma Chamberlain is a popular example of VSCO style
Image: via Instagram @emmachamberlain

The public was also interested in learning about VSCO style, a popular teen trend that typically includes scrunchies, natural make-up, and cosmetic brands Carmex and Mario Badescu.

Take a look at some of the other highlights below:

Top Trending Beauty, UK:

  1. Jeffree Star Cosmetics
  2. GHD Oracle
  3. GHD Glide
  4. Olay Skin Age
  5. James Charles
  6. Bacne
  7. Kiko Mizuhara
  8. Copycat Fragrances
  9. Eyebrow Lamination
  10. Urban Decay Game of Thrones

Celebrity Style

  1. Billie Eilish
  2. Audrey Hepburn
  3. Ariana Grande
  4. Kylie Jenner
  5. Amal Clooney
  6. Shia LaBeouf
  7. Cam Newton

How to apply

  1. Colour street nails
  2. Fake lashes
  3. Blush
  4. Toner
  5. Liquid foundation
  6. Individual lashes
  7. Coconut oil to hair
  8. Self tanner
  9. Mascara
  10. Primer

How to make

  1. Scrunchies
  2. VSCO bracelets
  3. Rice water
  4. Temporary tattoos
  5. Friendship bracelet
  6. Lip scrub
  7. Nails grow faster
  8. Teeth white
  9. Eyelashes longer

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies