Celebrity hairdresser George Northwood has ventured into home hair care with his new Undone range, which features aluminium packaging by Vetroplas in partnership with Envases.
The 250ml and 500ml aluminium bottles are described as having a clean and contemporary look to reflect the brand’s premium positioning.
Multicoloured offset direct printing over a white base coat of soft-touch varnish allows for clear communication of the products’ straightforward propositions, said Vetroplas.
The bottles are also fully and infinitely recyclable to meet sustainability needs.
Fiona Wilson, CEO at George Northwood, said: ‘We are delighted with the finish of our packaging from Vetroplas.
“We are one of the first brands to launch a full range of hair care into the mass market using aluminium.
“The print execution supports our commitment to sustainability in a unique and eye-catching way, helping us succeed in delivering a range which is not only synonymous with George Northwood's renowned signature style, but also in-line with his commitment to the environment.”
The collection encompasses 20 products starting from £12.
