Gently does it for Melvita

23-Oct-2014

Organic beauty brand Melvita launches range of gentle hair care products.

Gently does it for Melvita

Organic beauty brand Melvita (L’Occitane) has launched a range of gentle hair care products designed to ‘reveal and protect the hair’s natural beauty’.

Formulated with the beneficial properties of organic plant oils and floral waters, the range is sulphate- and silicone-free and uses a plant-derived cleansing base, intended to be gentler on hair. The products also feature a 98% biodegradable formula.

There are two shampoos and one conditioner in the range. Gentle Nourishing Shampoo (£10) is a rich shampoo combining hydrating orange blossom floral water and nourishing wild flower honey to meet the specific needs of dry hair. With no foaming agents, it is gentle on fraglie hair types.

Gentle Purifying Shampoo (£10) is rich in concentrated organic ingredients and combines the essential oils of lemon and rosemary for their purifying properties. When tested on 28 volunteers with oily hair for four weeks, 80% said that their hair took longer to become oily. Gentle Conditioner (£10.50) is a rich and creamy caring formula that blends the properties of safflower oil with nourishing shea butter to leave hair feeling supple and silky. The brand claims that it makes hair easier to detangle without weighing it down.

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The products are Ecocert certified.

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