GREENTECH 2022 INNOVATION: MYRALYS eyelid lifter and under-eye rejuvenator an active ingredient for a total eye contour rejuvenation

29-Apr-2022

GREENTECH launches a new innovative natural active ingredient: MYRALYS. Highly purified in gentiopicroside, sourced from organic wild yellow gentian roots (sustainably harvested in France), it lifts droopy upper eyelids and rejuvenates under-eye contour (by reducing dark circles and eye bags, and replumping the tear trough), for a time-defying look

ALL EYES ON EYES

In 2022, facial beauty continues its metamorphosis. As a direct consequence of the covid-19 pandemic, the relationship with oneself and with others has been radically transformed, as have the beauty rituals of women and men around the world. With the mask concealing the lower part of the face, eyes have become the focus of attention more than ever.

Playing a preponderant role in our perception of beauty(of ourselves and of others), more than any other component of the face, it is also in them that we look for signs of emotions, signs of essential non-verbal communication.

In 2022, make-up and eye care are being reborn. And sometimes even hybridize, in a desire to meet the needs of women and men who want to simplify their beauty rituals while preserving quality, safety, effectiveness and durability.

Aware of the impact of eye contour aging on the perception of oneself and others, GREENTECH R&D identified gentiopicroside as a potent natural solution to rejuvenate the upper and lower eye contours and designed MYRALYS, a COSMOS-certified natural active ingredient.

MYRALYS: TO COUNTERACT EYE CONTOUR AGING

MYRALYS builds on GREENTECH’s 30 years of expertise in phytochemistry, green extraction and bioguided fractionation. It targets key biological pathways associated with the formation of Advanced Glycation End-products (AGEs) and carbonyl stress. These are involved in the aging of skin support structures, inflammation and angiogenesis, which contribute to the signs of aging affecting the upper and lower eye contours.

MYRALYS reduces lipid peroxidation, activates the Nrf2 antioxidant defense pathway and stimulates the expression of Glyoxalase-1 (a major detoxifying enzyme), to limit oxidation reactions and carbonyl stress leading to the formation of AGEs.

It also limits the formation of AGEs accelerated by UV while promoting the synthesis of collagen, thus preserving and strengthening the skin support structures. MYRALYS limits inflammation and angiogenesis, both promoted by AGEs and carbonyl stress.

MYRALYS: FOR A TIME-DEFYING LOOK

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Clinically tested on volunteers with aged upper and lower eye contours, MYRALYS LIFTS DROOPY UPPER EYELIDS (smoother, less folds) and rejuvenates under-eye contour by REDUCING DARK CIRCLES, EYE BAGS AND TEAR TROUGH appearance, with visible results from 14 days of use.

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