From building connections to discovering the latest innovations – in-cosmetics Latin America offers something for everyone this September

Published: 25-Jun-2019

R&D professionals from across the beauty and personal care industry will converge on São Paulo this September for the return of in-cosmetics Latin America. Curated with the industry in mind, the premier event in the region’s beauty ingredients calendar attracts thousands of personal care professionals – each with a different purpose for visiting the show.

Consumers in Latin America are highly engaged with beauty and personal care, and are increasingly open to trying innovative beauty products, according to Mordor Intelligence. During the two-day in-cosmetics Latin America event, chemists and marketers will be looking for inspiration that will enable them to develop novel new ideas that capitalise on growing demand for vegan, organic, and natural beauty products that mitigate the harmful effects of pollution, sun, dust and harmful ingredients.

To help attendees make the most out of their time at the show, a series of profiles have been created to help personal care professionals meet their at-show objectives; whether that’s learning from industry experts, targeting new suppliers, building opportunities to do business or connecting with new contacts.

Learn from the experts

in-cosmetics Latin America’s educational sessions offer attendees a place to gather inspiration and gain invaluable knowledge from some of the leading experts in the business.

For instance, the show’s free-to-attend Marketing Trends theatre will feature leading experts such as Fabiana Munhoz, Head of Advanced Research at L’Oréal Brazil, and Andrea Bisker, Head of Stylus Brazil, who will head up sessions on sustainable innovation and emerging trends.

From building connections to discovering the latest innovations – in-cosmetics Latin America offers something for everyone this September

Mintel’s Beauty & Personal Care team will also run a series of daily demonstrations at the event. Over the two days, it will work with a number of exhibitors to demonstrate innovative, finished products that will help attendees identify unique new formulations that tap into the latest trends.

A place to target, build and reconnect

For attendees looking to drive business opportunities, identify and meet key suppliers or reconnect with existing business partners, in-cosmetics Latin America’s My Event tool enables attendees to plan their time at the show, before the doors open. With over 90% of the world’s leading suppliers of personal care ingredients in attendance, including Ashland, Cargill Beuaty, Clariant, Dow Brasil, DSM Evonik Gattefosse, Givaudan Active Beauty, Mibelle Biochemistry and Sensient Cosmetic Technologies, visitors are invited to find and connect with exhibitors using the platform to search by product, company activity, country (and more) to find those relevant to their business.

Meet new contacts

While the Exhibitor Directory and My Event tool enable attendees to find and connect with exhibitors, discovering innovative new businesses continues to be a major attraction for attendees heading to the show, and there is no better place to find new suppliers than the show’s Innovation Zone.

Ingredients featured here all have launched in the eight months prior to the show, making them some of the newest on the market. During the event, attendees can join an exclusive series of demonstrations that will reveal how these innovative products are produced.

For example, Givaudan Active Beauty will present its Micro-Encapsulated Stabilised Retinol, while IFF Lucas Meyer Cosmetics will walk visitors through its Senso-Active Textures with Phospholipid-based Emulsifiers.

From building connections to discovering the latest innovations – in-cosmetics Latin America offers something for everyone this September

Explore the show floor

Helping visitors explore the show floor are popular features such as the Spotlight On area, where attendees can discover and test the hottest trends currently influencing the Latin America personal care market.

This year it will home in on three topics: Haircare Actives – exploring the ingredients that deliver tangible benefits to haircare and styling formulations; Skincare – taking a closer look at ingredients that protect and help prevent skin ageing; and Formulation – ideal for formulators who want to source the very latest innovations.

in-cosmetics Latin America, Event Director Daniel Zanetti said:

“in-cosmetics Latin America really does cater for everybody. However, we know that the majority of our attendees join us to see as much of the show as possible – from the different show features, product innovations and to meet new contacts. By concentrating on our interactive features, such as the Innovation Zone, Marketing Trends and Spotlight On, they can discover the latest trends and new product innovations. By delivering on every possible business need, we can help our attendees meet their own business objectives.”

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