Pure Beauty

Fortnum & Mason unveils Georgian-inspired beauty floor

Published: 7-May-2015

Fragrance and beauty hall aims to provide a 'journey of the senses' for consumers

UK retailer Fortnum & Mason has launched a new beauty floor inspired by a Georgian ladies salon, where ladies would go to select fabrics and fragrance in an intimate home environment.

Located on the second floor, the beauty hall will house a collection of fragrance and beauty products as well as several treatment rooms from organic beauty brand Bamford.

To create the design of the floor, Fortnum & Mason worked alongside designers Waldo Works. The space comprises five main areas, with a section dedicated to fragrance at the centre, called The Perfumery. The Perfumery itself is made up of a number of different rooms that aim to provide a ‘journey of the senses’ for consumers and includes The Heritage Hall, for classic fragrances; The Scent Room, which will house classics of the future; and The Contemporary Gallery, inspired by art and culture, and celebrates the next generation of perfumers. The Perfumery is said to be embedded with rarified materials and semi-precious stones, including rose quartz and Amazonian malachite, as well as fine veneers in figured sycamore and bird’s eye maple.

Ewan Venters, Fortnum & Mason’s CEO, said: “Fortnum & Mason is, and always has been, a destination for the unique and exquisite, our second floor being no different having launched some of the most esteemed names in beauty and fashion.

The unveiling of this new, aspirational fragrance and beauty space follows a journey of over two years of curation. The result will be the London’s ultimate destination for fragrance and beauty expertise. At Fortnum’s we strive to host and treat our customers as if they were in our home. Customers will be welcomed to relax and be educated on this serene floor in a way that is entirely unique within our capital’s beauty halls.”

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