Beauty e-tailer Feelunique has launched a new sustainable shopping webpage.
The Sustainable Switches platform offers more than 200 skus from 50 brands with eco-friendly credentials and recyclable packaging.
Products already available include Dr. Hauschka, Burt’s Bees, Aurelia, Aeos and Evolve Beauty.
Jennifer Roebuck Feelunique’s Chief Marketing Officer said: “Sustainability is an important part of our corporate and consumer strategy at Feelunique.
She added: “Merchandising our site in ways to help customers make more [sustainably] friendly choices is our first step towards motivating consumers to make the switch.”
Blazing the trail
![Feelunique launches platform to help consumers shop sustainably](/article-image-alias/feelunique-launches-platform-to-help-consumers-4.jpg)
Earlier this year, beauty consumers were named the most ethical shoppers by market research company Mintel.
According to the survey, nearly half of British consumers said they would consider a brand’s ethical outlook before purchasing its products.
It said the industry’s focus on animal welfare and plastic waste reduction were key to the results.