The product is made from 100% recycled aluminium, which helps to reduce production energy use by 95% when compared with virgin aluminium
Molton Brown aims to increase its refill offering in the coming years
The Infinite Bottle empties collection is a part of parent company Kao’s sustainability push, which aims to achieve net zero waste for plastic packaging by 2040.
“Aluminium is infinitely recyclable and retains its premium finish and structure integrity, which, of course, is important to a luxury brand and from a product safety standpoint,” Beatrice Descorps, VP of Marketing at Molton Brown Global, told Cosmetics Business....
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