Exclusive: Molton Brown launches first 100% recycled packaging

By Alessandro Carrara | Published: 28-Apr-2023

The product is made from 100% recycled aluminium, which helps to reduce production energy use by 95% when compared with virgin aluminium

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Molton Brown has released its first packaging made from 100% recycled aluminium.

The Infinite Bottle empties collection is a part of parent company Kao’s sustainability push, which aims to achieve net zero waste for plastic packaging by 2040.

“Aluminium is infinitely recyclable and retains its premium finish and structure integrity, which, of course, is important to a luxury brand and from a product safety standpoint,” Beatrice Descorps, VP of Marketing at Molton Brown Global, told Cosmetics Business.

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