Elon Musk’s new Burnt Hair fragrance sells $2 million in first 24 hours

By Alessandro Carrara 13-Oct-2022

The Tesla CEO changed his Twitter bio to 'Perfume Salesman' and claims over 20,000 bottles have sold within 24 hours

Elon Musk, the world's richest man, has entered the beauty industry with a new fragrance called Burnt Hair.

The scent retails for US$100 on Musk’s website, The Boring Company, and has been described as the “essence of repugnant desire”.

Musk claimed on Twitter that...

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Companies

• The Boring Company