Elon Musk, the world's richest man, has entered the beauty industry with a new fragrance called Burnt Hair.
The scent retails for US$100 on Musk’s website, The Boring Company, and has been described as the “essence of repugnant desire”.
Musk claimed on Twitter that

Elon Musk’s new Burnt Hair fragrance sells $2 million in first 24 hours
The Tesla CEO changed his Twitter bio to 'Perfume Salesman' and claims over 20,000 bottles have sold within 24 hours
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