Elizabeth Arden pins hope on own brand as celeb sales flop

7-Aug-2015

Celebrity fragrances dip 9% in Q4

Celebrity fragrances aren’t the big earners they once were for Elizabeth Arden, and instead renewed hope is emerging via the beauty company’s own brand.

...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies