Body care brand will use third quarter profits to back initiatives working for reforms
US natural soap and organic body care brand Dr. Bronner’s has announced it will put its third quarter profits behind supporting marijuana and minimum wage reform initiatives.
The brand said that it plans to increase its support for reforms in these areas after reviewing third quarter year-to-date performance and profits. It has therefore decided to contribute $250,000 to support Yes on Proposition 64, the California Marijuana Legalization Initiative.
David Bronner, Cosmic Engagement Officer of Dr. Bronner’s, said: “Our support for efforts to raise the minimum wage, create sensible drug policy reform, reduce the suffering of farm animals and transition to healthier and more sustainable food system is all part of a moral imperative we feel that we have as a successful company.”
Dr. Bronner’s has been a long time supporter of fair pay as well as legalising cannabis use. In September, the company donated $250,000 to The Fairness Project and another $660,000 to New Approach and the Marijuana Policy Project.
“My brother and I view our family company as a social engine that does business so we can do good,” said Michael Bronner, President of Dr. Bronner’s. “With current business outpacing projections, we are excited to invest those profits into causes that we believe in.”