Diptyque is now making car air fresheners

The Parisian brand is providing consumers with a luxurious in-car fragrance option

Diptyque might be best known for its luxury fragrances, but it’s now giving the traditional car air freshener an elegant twist.

Formally labelled by the brand as a Car Diffuser (£35), Diptyque has gone beyond the typical cardboard tree, hanging from a mirror. Instead it has crafted a tasteful black oval with gold accents, fitted with a scented filler.

There are seven scents available: Baies, Ambre, Figuier, Roses, Fleur d’Oranger, Gingembre and the classic scent 34.

Each diffuser is designed to last three months, while a refill costs £25. Users can even adjust the vent opening to control how strongly scented they want their car to be.

The Diptyque Car Diffuser is available from 1 September at branded boutiques and other retailers.