Dior enters new era of creative direction with Francis Kurkdjian at helm

By Becky Bargh 8-Oct-2021

Considered to be one the industry’s ‘key players’, Kurkdjian takes top creative role for the LVMH-owned fragrance house

Kurkdjian will remain at the head of his namesake fragrance brand

Kurkdjian will remain at the head of his namesake fragrance brand

Dior, whose fragrance license is owned by French cosmetics giant LVMH, has appointed authority of the fragrance arena Francis Kurkdjian to lead its creative direction.

As Perfume Creation Director for the French brand, Kurkdjian, an Artistic Director and Perfume Creator of his own namesake Maison, will lead the creation of all of Dior’s scents, which counts Miss Dior, Privée and J’Adore among its portfolio.

Kurkdjian will remain at the helm of his eponymous brand, which is also part of the LVMH brand roster.

Under Dior’s employment, Kurkdjian will be in familiar territory, having already developed the brand’s Eau Noire and Cologne Blanche scents.

“Francis Kurkdjian is a visionary perfumer and a passionate artist who brings his full creative energies, savoir-faire and exacting professionalism to Dior perfumes, crafting future Dior fragrances that will conquer the world,” said Laurent Kleitman, President and Chief Executive of Parfums Christian Dior.

“Francis will build his creations from an exceptional olfactory heritage, which started in 1947, anchored in the use of exceptional flowers and bold creative initiatives.”

Kurkdjian succeeds François Demachy, who has been at the helm of Dior’s fragrance business for the last 15 years; the creative behind the brand’s Sauvage entourage of scents, which is one the of the most successful fragrance on the market today.

“It is a tremendous honour for me to join Parfum Christian Dior, a Maison with a richly inspiring history and a resolutely future-facing creative spirit,” added Kurkdjian.

“I am delighted to share my vision through my fragrance creations.

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“Working at Maison Dior while continuing to create for my own Maison is a great privilege. I want to sincerely thank Bernard Arnault [LVMH’s Chief Executive] for renewing his confidence in me as part of LVMH.”