The persistence in believing in one’s dreams and the ability of shaping the wishes and needs of a dynamic market have always been the beating heart of Baralan’s reality.
Amongst tradition and innovation, the Group aims at understanding and anticipating the different requirements of each market segment to transform them into unique products, which are the result of strong passion and constant attention to detail.
Thus, “Details Matter” is the slogan of the new 2021 campaign: details that seek excellence, which create endless combinations of products, designed and developed through an active listening of the market.
Every aspect of a packaging is carefully studied and personalised to best interpret the identity of each brand: from materials to shapes, from decorations to processes, from accessories to dimensional characteristics.
In fact, it is the details that always make the difference. Aesthetic details, such as the choice of shapes and sizes, developed to create a packaging with an eye-catching design that capture the attention of the final consumer.
Functional details, such as the selection of materials, the study of accessories in every feature, chosen to protect, preserve and facilitate the use and application of cosmetic formulas.
Emotional details, such as the use of refined colors and distinct finishes that enhance the emotional nature of the product. It is the infinite combination of all these details which creates an added value and makes Baralan’s packaging iconic, authentic and reliable.
With its new campaign, Baralan therefore presents an image that deliberately depicts the preciousness and sophisticated quality of every detail, while enhancing variety and creativity through a wide range of packaging, which, original in their refined simplicity, each responds to the different needs of the skin care, make-up and fragrance markets.
Starting from the details, through research, quality and service, the group becomes the ambassador of Italian style in the world, with a balance between aesthetics and functionality, between design and practicality.
In its ambition to always offer the best packaging solution for every cosmetic product, Baralan transforms each detail into what makes the difference.
