Deciem to launch new Stemm, Mesh and Loopha brands

Founder and CEO provides exclusive details about the company’s latest product creations

Deciem, a cosmetics umbrella company based in Canada, has exclusively revealed to Cosmetics Business that it is due to launch three new beauty brands this year: Stemm, Mesh and Loopha.

The company’s Founder and CEO, Brandon Truaxe explained that the company was “impatiently waiting” for these brands to come to life for more than a year. Speaking about why the brand decided to launch the brands at this moment in time, he said: “It's never the right time to do anything really… We are not really rushing to launch brands – we just become impatient when we see innovation gap in any category.”

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