Cygnia sponsors Pure Beauty Awards for third year

Published: 29-Jun-2020

As part of its long-term commitment to helping ambitious beauty brands to grow and thrive, Cygnia Logistics has signed up to sponsor the Pure Beauty Awards 2020 with winners due to be announced in the Autumn.

The 2020 Pure Beauty Awards UK is now open for entries and the theme for this year is Emerald City, capturing wonderful and imaginative creations to come out of the beauty industry over the past 12 months.

The awards only accept beauty products, innovations and brands that have launched into the UK market between July 2019 and July 2020 Simon Clifford, sales director at Cygnia Logistics said: “Beauty and wellbeing are among the industries which have been heavily impacted by the Coronavirus pandemic. We work closely with the sector and have seen how well they have responded to the challenge.

"Despite the pandemic requiring salons and spas to close, there has been an overall increase of 111% to the number of online beauty transactions in the UK since the beginning of the crisis in March 1 , displaying the industry’s resilience and ability to adapt.

“The loss of brick-and-mortar operations for many of these businesses has meant ecommerce has been the best option to keep in contact with customers and retain an income stream and we have been helping beauty businesses make the shift towards more B2C activity.

"Although many beauty brands already engage in online operations, there has been a demand to adapt to the current climate.

“From offering virtual consultations to helping customers take on more DIY beauty treatments and finding new ways to support key workers, it’s been exciting to see how brands have responded and we are looking forward to celebrating their innovations at this year’s awards”.

The Cosmetics Business team, at HCPi Media who runs the awards, added: “Cygnia has become a long-term supporter of the awards and has a real understanding of the challenges the beauty industry is facing in 2020. It has partnered with many brands to help them overcome these challenges and continues to service their customers, old and new, safely. We are pleased they will be back with us again this year.”

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