CoverGirl launches new scented Peaches and Chocolate make-up exclusively at Walmart

The make-up range features products from contour palettes to eyeshadows in a sweet scent

Coty-owned brand CoverGirl has released a new collection of colour cosmetics exclusively at Walmart.

The Peaches and Chocolate collection features a highlighter and contour palette (US$9.98 each), blusher, bronzer and highlighter ($6.94 each) and truNaked Palettes Scented Eyeshadows in Chocoholic ($9.99) and PeachPunch ($13.49).

Each of the products are said to contain highly pigmented colours, which are blendable and leave a matte or shimmer finish.

The new collection from the US-based brand will be available from early June online and in-store.

Earlier this year, the brand released its ‘most inclusive foundation ever’ offering its TruBlend Matte Made Foundation in 40 shades, designed to match more than 99% of skin tones.

In keeping with its inclusivity ethos, the brand ditched its ‘Easy, Breezy, Beautiful CoverGirl’ headline for the more rounded ‘I Am What I Make Up’.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here