Coty's 'cultural shift': Sue Nabi reveals her strategy as CEO to employees as she starts new role

Published: 3-Sep-2020

The first female CEO of Coty, Nabi says a ‘new and modern chapter’ is beginning for the beauty giant

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Coty’s new CEO, Sue Y Nabi, has now officially started her role, ushering in several ‘firsts’ for the beauty giant.

Not only is Nabi the first female CEO to head up the conglomerate, but she is also the first Coty leader to join while actively running her own premium skin care brand.

Nabi co-founded the premium brand Orveda with Nicolas Vu in 2014 and launched it to market in 2017; today it sells its genderless, ‘green’ and ‘clean’ beauty offering in several countries in both bricks-and-mortar and online.

The entrepreneur and business leader said in an employee address last week, that her position at the helm of Coty should be thought of as a “cultural shift” more than a

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