Model and chef appears in campaign for natural brand’s oil product
Vita Coco has partnered with TV personality and model Chrissy Teigen. The food and drink company is promoting its versatile Vita Coco Coconut Oil product.
Teigen said: “I love how versatile coconut oil is. I use it for everything from food braising to body moisturising and even diaper rashes. It’s a great product that everyone should be using.”
Charles Van Es, Vice President of Marketing at Vita Coco, added: “Chrissy cracks us up with everything she does on social media and she knows a thing or two about making great food and taking care of your body. We can’t think of anyone we would rather work with as a brand!”
The campaign launched in July, with Teigen showcasing the oil’s many uses on SnapChat. Vita Coco’s website encourages consumers to try using the oil as a hair conditioner, moisturiser, for whitening teeth by oil pulling and as an eye make-up remover.
Vita Coco Coconut oil contains 100% raw, cold-pressed extra virgin organic coconut oil. The brand launched in 2004. It already has a best-selling range of coconut water drinks and has since expanded into coconut oil.