China's Florasis signs make-up sponsorship for Asian Games 2022


The luxury colour cosmetics brand is hoping the move will boost its presence internationally

Florasis, the Chinese luxury cosmetics brand, has been named the official make-up partner of the Asian Games 2022.

The prestige colour cosmetics brand, known as Huaxizi in China, will provide colour cosmetics for the Olympic-style event and make-up services.

"Promoting the spirit of the Hangzhou Asian Games is a natural extension of Florasis' brand story and message," said the company in a statement.

Following Florasis' recent success on TikTok, where its heritage-focused USP has helped the brand achieve more than 4.2 million 'likes' on the social media platform, the C-beauty company is focusing on international expansion.

The brand was also an official exhibitor at the 2020 Dubai World Expo.

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"Florasis is known for selling products inspired by Chinese culture, such as a TikTok-trending carved lipstick inspired by Chinese relief sculpture, and elaborate packaging celebrating the beauty of China," it added.

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