China's Florasis signs make-up sponsorship for Asian Games 2022

7-Apr-2022

The luxury colour cosmetics brand is hoping the move will boost its presence internationally

Florasis, the Chinese luxury cosmetics brand, has been named the official make-up partner of the Asian Games 2022.

The prestige colour cosmetics brand, known as Huaxizi in China, will provide colour cosmetics for the Olympic-style event and make-up services.

"Promoting the spirit of the Hangzhou Asian Games is a natural extension of Florasis' brand story and message," said the company in a statement.

Following Florasis' recent success on TikTok, where its heritage-focused USP has helped the brand achieve more than 4.2 million 'likes' on the social media platform, the C-beauty company is focusing on international expansion.

The brand was also an official exhibitor at the 2020 Dubai World Expo.

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"Florasis is known for selling products inspired by Chinese culture, such as a TikTok-trending carved lipstick inspired by Chinese relief sculpture, and elaborate packaging celebrating the beauty of China," it added.

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