Shira Feuer is the Chief Marketing Officer of Trinny London.
Prior to joining the make-up and skin care brand founded by Trinny Woodall, Feuer's marketing career includes The Walt Disney Company and Burberry.
But she says that it was Trinny London's mission that caught her attention in 2019. "I really believed in what the brand stands for and I thought the products were genuinely really good!," she tells Cosmetics Business.
Here, in association with CEW UK, Feuer shares what she believes are the most essential skills a cosmetics industry professional can possess and how to become a leader in beauty.
What was your first marketing role?
I worked in a media agency on all things digital including