Breaking the China beauty market: Top tips from a brand management agency

By Julia Wray 12-Mar-2021

Chinese digital native Millennials hold the key to succeeding in this lucrative market, explains Sandrine Zerbib

<i>Sandrine Zerbib</i>

Sandrine Zerbib

The skin care and luxury cosmetics market is one of the fastest growing segments in China, so how can you ensure your brand is a success story in this important market?

Sandrine Zerbib is founder and Chairwoman of China focused brand management and digital agency Full Jet, which specialises in digital brand strategy, e-commerce operations and 360 marketing.

With clients spanning international fashion, lifestyle and sports brands, Zerbib provides her guide to appealing to Chinese consumers.

She reveals why having a strong USP is more important in China than anywhere else, how a digital strategy for China can act as a blueprint for elsewhere, and why you shouldn’t assume what works in other geographies is going to be enough for the discerning digital native Millennial in China.


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