Chinese digital native Millennials hold the key to succeeding in this lucrative market, explains Sandrine Zerbib
The skin care and luxury cosmetics market is one of the fastest growing segments in China, so how can you ensure your brand is a success story in this important market?
Sandrine Zerbib is founder and Chairwoman of China focused brand management and digital agency Full Jet, which specialises in digital brand strategy, e-commerce operations and 360 marketing.
With clients spanning international fashion, lifestyle and sports brands, Zerbib provides her guide to appealing to Chinese consumers.
She reveals why having a strong USP is more important in China than anywhere else, how a digital strategy for China can act as a blueprint for elsewhere, and why you shouldn’t assume what works in other geographies is going to be enough for the discerning digital native Millennial in China.
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