Pure Beauty

Boots addresses cost of living crisis with low priced essentials range

By Julia Wray | Published: 7-Sep-2022

Prices in the new ‘everyday’ range start from just 50p, with all products priced at £1.50 or less

Health and beauty retail chain Boots is helping UK consumers prepare for a winter of discontent by launching an ultra low priced range.

The Walgreens Boots Alliance (WBA) retailer created a range of 60 essentials across toiletries, skin care, dental, hair care and period products, with prices starting from just 50p and with all products priced at £1.50 or less.

Commenting on the range, called ‘everyday’, Jenna Whittingham-Ward, Head of Beauty, Boots Brands & Exclusives, said: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money.

“Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”

The launch of everyday is the latest move by Boots to help ease the pinch for customers.

In June, it announced a price freeze for more than 1,500 products as part of its Price Lock Promise.

The lines, all Boots own brand, have their prices frozen until at least the end of the year to ensure they remain affordable for customers.

It has also expanded its Price Advantage scheme; via this, Boots Advantage Card holders can now get exclusive discounts and offers on over 900 products each month, with an average saving of £2.65 per product.

Several other British retailers and brands have likewise announced price freezes in recent months.

In May, AS Watson’s Superdrug announced it would be adding additional products to its Price Freeze Promise, expanding the number of items included under the promise to 130.

Upcycled beauty label UpCircle, meanwhile, revealed a price freeze on all of its products until 2023.

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