Bobbi Brown’s make-up brand Jones Road expands into hair care

By Alessandro Carrara 24-Aug-2022

Brown founded Jones Road in October 2020, after failing to get her nutriceuticals brand Evolution_18 off the ground two years earlier

Brown sold her namesake brand to Estée Lauder four years after its creation in 1991

Brown sold her namesake brand to Estée Lauder four years after its creation in 1991

Beauty mogul Bobbi Brown has expanded her direct-to-consumer make-up brand Jones Road with a new hair care line.

Created in collaboration with hair stylist Hervé Claude, the brand’s debut Hair Balm is available on Brown’s website for US$34.

Protein blend and castor oil feature as the key ingredients, said to help improve and revitalise damaged hair, repair split ends and protect against heat and UV damage.

“I love using this on second-day hair to help smooth out a ponytail and control frizz,” said Brown.

The brand recommends applying a quarter-sized amount to hands, working through damp air from roots to ends.

“For fine or thin hair, start with a dime-sized amount,” added Claude.

Bobbi Brown’s make-up brand Jones Road expands into hair care

Brown founded her namesake brand in 1991 and sold it to Estée Lauder Companies (ELC) just four years later.

She stayed with the group for the next 22 years developing products and helming the business, but made the decision to leave in 2017.

Brown then returned to the cosmetics arena in 2018 when she launched her (now discontinued) range of nutriceuticals, Evolution_18.

The line of beauty and wellness ingestibles was designed to complement her certification as a health coach.

She would go on to found Jones Road two years later in October 2020.

Jones Road product range was created to suit all ages, skin types and skin tones, with ‘clean’, high-grade formulations for women to achieve a ‘no make-up make-up’ look.

Brown also recently joined luxury skin care label Augustinus Bader to inspire its creative direction in July 2022.

“We are excited to share with you that our friend and longstanding Bader devotee, Bobbi Brown, has joined Augustinus Bader as our Chief Creative Advisor,” the brand revealed in an Instagram post at the time.

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Brown will spearhead product ideation, educational programmes, promotional activations and marquee events, among other responsibilities in the new role.

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