Half of women believe appearance is a key part of identity, ranking higher than being a mother or their job, religion and heritage.
In a survey commissioned by L'Oréal Paris and Glamour magazine, looks are still important to women in 2017, as 44% of women claim looks top other lifestyle choices when it comes to being comfortable in their skin.
The '50 States of Women' report also revealed that 73% of women say being beautiful helps women get ahead at work and 84% of women say being beautiful gives them an edge in life in general.
Taking pride in appearance is fuelling self-worth, as 73% of women said looking after their image contributes a moderate amount to their self-esteem.
But self-confidence is
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