The company is expected to leverage the private equity firm’s strategic and operational expertise
Beauty contract manufacturer Mana Products has been acquired by private equity company Traub Capital.
The strategic move will allow Traub Capital to leverage the beauty accelerator company’s research, development and manufacturing capabilities.
Meanwhile, Mana Products will leverage the New York-based company’s strategic and operational expertise.
“We are proud to partner with Mana, a clear leader in prestige beauty manufacturing,” said Mortimer Singer, Co-Managing Partner of Traub.
“Mana partners with their customers at the height of innovation and quality, with a proud tradition of growth and delivery.
“Mana’s culture and legacy align with Traub Capitals’ organisational and cultural beliefs, and we think we are uniquely positioned to actively support them with their strategic growth plans.”
Mana Products develops products for skin care and colour cosmetics, including foundation, mineral make-up and lipsticks.
The company’s CEO Robert Jaegly added: “Traub Capital is an ideal partner for Mana, as they have been experts in our industry for decades.
“They will support us with needed strategic growth planning and ensure that together our customers are supported to the highest degree.”
Mana Products will keep its trading name and continue to work from its headquarters in Long Island City, New York.