Beauty blossoms as in-house floristry is the latest trend to spring up in 2019

By Sarah Parsons 22-Jan-2019

From luxury department stores to ethical soap brands, the retail flower shop movement is driven by the fragrance industry

Beauty blossoms as in-house floristry is the latest trend to spring up in 2019

It may grey outside, with many consumers suffering through dry January or a new health fad, but spring has come early for the beauty industry in 2019.

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Even though the warmer months may still be in the distance, cosmetics brands are bringing the joy of the blossom season in-store – with florists.

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