Avon launches competition to help entrepreneurial women of colour

The direct-selling company wants to hear from budding beauty business owners about their product idea or formula

Avon has launched a competition for women of colour to help get their business idea off the ground.

Open to budding entrepreneurs across the UK, the winner of the 'Beauty in Colour Start Up' will receive £20,000, mentorship and distribution via the direct-selling company.

According to Avon, the potential winner must have a product idea, or formula, that is affordable and targets under-represented communities.

They will be judged by journalist and diversity advocate, Ateh Jewel; make-up artist Nilam Holmes and founder of the British Beauty Council, Millie Kendall.

"In 2020, the fact I don’t have the same product choices as my friends who have lighter skin tones is incredibly frustrating – so I’m looking forward to seeing all the innovative ideas from entrants to change that," said Jewel.

"I really hope that this competition not only generates change and better product and marketing representation in the beauty industry, but that it inspires more women of colour to believe in themselves and really go for it.”

Kendall added: “We need to open up the doors and welcome more people into the beauty industry; as much as they may need our support, we also need their innovation, skills and passion.

"While we may have a lot of work planned on inclusivity within the industry, there is always room for improvement."

Entries are open until 23 December with finalists and a winner selected in early 2021.

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