Avery Dennison shows off its curves
New label application allows for distinctive packaging shapes
The Fasson Curvy film label combines a wraparound look with pressure sensitive graphics. It creates up to 30% more space for primary labelling than flat surfaces and because it reduces the need for two-ply label constructions it enables larger back panels to carry more information.
“Brand owners can now create a more impactful marketing asset at the shelf,” said Renae Kulis, global marketing director, health & beauty, home care.
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The latest sustainable label solutions for beauty brands
Read moreFrom eco-friendly adhesives to multi-page marvels, Cosmetics Business discovers the latest innovations in sustainable labelling
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Attention-grabbing labels: Online requirements and how they are transforming beauty decoration
An eye-catching label or some imaginative decorative effects can be a brand’s most dependable means of getting consumers to take notice. But how are trends like social media retail and environmentalism pushing demand?
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