First it was pink and peach, then silver and platinum, and now the latest fad in hair colouring is denim – or, to be more exact, when hair is dyed to resemble the faded effect of your favourite pair of Levis. Over the past few weeks the internet has been awash with posts from bloggers and consumers who have been trialling the new look and sharing the end results on social media. Final effects vary from a full-on acid wash to baby blue ethereal ‘mermaid hair’ to a more subtle and less committed blue ombre. But as one hair dyeing trend blends seamlessly into the next, with no sign of letting up, what effect is this having on hair health and what new opportunities are there for brands?
Are consumers putting hair health second to colour fads?
Consumers are continually embracing colour trends such as the one for denim hair, but to what effect?
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Colour Cosmetics
Germany – state of flux
Financially, 2010 proved a middling year for Germany’s C&T market. However recent product launches from international and local brands in fragrance, colour and skin care mean 2011 may prove more successful, despite a rocky year for hair care. Meanwhile Germany’s drugstores dominated retail and luxury outperformed mass