Animal Crossing: How beauty brands are finding a home in Nintendo's best-selling game

By Sarah Parsons 12-Oct-2020

Luxury and personal care giants are tapping into the open-ended game that has exploded in popularity during the coronavirus pandemic, from pop-up islands to bespoke make-up looks and designer hoodies

Image via Benefit Cosmetics

Image via Benefit Cosmetics

In this confusing time of coronavirus and social distancing, video game Animal Crossing: New Horizons has been the comfort blanket for millions of consumers around the world.

The Nintendo Switch game – where users control a cute version of themselves on a tropical island living a simple life – has been a massive hit.

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