An answer to frazzled hair? SheaMoisture launches cruelty-free argan oil collection in UK

By Becky Bargh | Published: 8-Nov-2017

The US best-selling hair care range arrives in the UK with new Smooth & Tame Collection

The Argan Oil and Almond Milk Smooth & Tame Collection (£10.99 each) from the best-selling US hair care brand, SheaMoisture, is designed to help combat frizz and flyaways and to protect hair against thermal damage from heat styling.

The range includes: Cleanse & Hydrate Shampoo, Soften & Detangle Condition and Blow Out Crème.

The collection is made with certified organic, natural and fair trade ingredients, including argan oil, almond milk, marshmallow root extract and shea butter.

The ingredients have been ethically sourced from women-led coops as part of the brand’s Community Commerce business model.

All products are available exclusively at boots.com and at all Boots stores.




Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like