Amanda Seyfried joins Givenchy

Replaces Liv Tyler as the face of Very Irresistable

LVMH-owned Parfums Givenchy has named American actress Amanda Seyfried as the face of its star fragrance, Very Irresistible.

Replacing the brand’s long-time ambassador Liv Tyler, Seyfried is known for her roles in blockbuster films including Mamma Mia and Les Misérables.

“Amanda is a very talented actress with a sparkling beauty and an effortless sense of elegance. We very much look forward to working with her on a new exciting communication campaign,” said Parfums Givenchy Global President Thierry Maman.

The results of the new campaign starring Seyfried will be unveiled in autumn 2013.