Aesop's new Regent Street store signals era of large format retail

8-Aug-2022

The Australian maker of the parsley seed facial cleanser's new London store includes treatment rooms and perfume experiences

The exterior of Aesop's new Regent Street store, London

The exterior of Aesop's new Regent Street store, London

Aesop, the trendy Australian body and skin care brand, is embracing the larger store format with its new Regent Street, London, outlet.

The maker of the parsley seed facial cleanser's latest expansion announcement follows a spree of store openings in the UK, France and Australia, and soon mainland China.

A tourist hotspot, Regent Street is famed for its luxury boutiques where shoppers can find brands from Molton Brown to Liberty London and Ted's Grooming Room.

Aesop's new store was originally designed by architect John Nash in 1819, but the Natura & Co-owned company has given the space a fresh new look with a 'Sensorium', its fragrance experience, and treatment rooms downstairs.

"Mirroring the comforts of a living room, the waiting space is subdued and soft, with furnishings chosen for their patina and touch," described Aesop in a statement.

"From here, consultation and treatment spaces, each muted by timber and cork, allow patrons to succumb to profound repose in the care of Aesop’s dexterous facial therapists."

The brand's complete hair, body and skin care range will be available.

Inside Aesop's new Regent Street, London, store:

Upstairs of Aesop's central London location

Upstairs of Aesop's central London location

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