Pure Beauty

Aesop to open new UK flagship store

By Sarah Parsons | Published: 11-Jul-2017

The Australian skin care brand will open its largest British store to date in the Chelsea's Duke of York Square development

Australian skin care brand Aesop will unveil a new flagship store — its largest UK location to date — in September.

The Natura-owned brand will open the 1,163sqft store in London’s Chelsea borough in the Duke of York Square development.

Aesop’s new beauty neighbours include Liz Earle, Space NK and Ortigia Sicilia.

Aesop's Oslo store designed by Snøhetta (Source: Snohetta.com)

Aesop's Oslo store designed by Snøhetta (Source: Snohetta.com)

“Chelsea has been on our wish list for several years,” said Thomas Buisson, General Manager Europe, Aesop.

“As always, we patiently waited for the perfect opportunity to come along and this has materialised in this corner location at Duke of York Square in the immediate vicinity of the Saatchi gallery.”

Aesop is once again collaborating with Norwegian architect firm Snøhetta, who designed its Berlin, Oslo and Dusseldorf stores.

“We have asked our friends… to imagine an architectural concept that will match the scale and significance of this store in our portfolio,” Buisson added.

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