Pure Beauty

Aesop continues its Sounds of Sisterhood campaign with Coal Drops Yard installation

By Julia Wray | Published: 18-May-2022

The immersive experience is dedicated to women and their stories, and customers are invited to add their own

Aesop has announced a new, temporary installation at its Coal Drops Yard store, near London’s King’s Cross.

A continuation of the Natura & Co-owned brand’s Sounds of Sisterhood campaign, the immersive installation claims to honour women and their stories.

From personal perspectives via stories, advice and memories, the display brings together quotations from Aesop customers, colleagues and collaborators.

‘Notes of strength’ have been recorded, translated and transcribed to form text that runs through the space in a number of interactive touch points.

Visitors to the installation, which runs from 16-20 May, are invited to add a snippet of their own story to the artwork if they wish.

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