Pure Beauty

‘A real healing centre’: The Organic Pharmacy rolls out new beauty and wellness destination

By Becky Bargh | Published: 3-Mar-2022

20 years after opening its first-ever treatment space, the British mainstay has returned to the famous London road where it all began – a dream come true for founder Margo Marrone

In the year that it will celebrate its 20th year in business, The Organic Pharmacy has opened a new treatment and retail destination in London, UK.

Opening at the other end of the King’s Road to where the business began its bricks-and-mortar journey, the space is a dream come true for founder Margo Marrone, who has been wanting to cut the ribbon on a new store in the area for the last 15 years.

Now the brand’s flagship, the Cadogan Gardens space – deemed to be more accessible by Marrone – is an extension of The Organic Pharmacy’s Marylebone High Street, UK, redesign, and boasts four treatment rooms, a new shopping area and cafe.

Echoing the brand’s palette with white and blue decor, the menu of services includes full body light therapy, to help treat injuries, reduce pain and increase blood circulation, as well as its low energy, high frequency wave therapy: an anti-ageing treatment.

“What I wanted to create was this whole feeling of wellness. A real healing centre,” Marrone tells Pure Beauty.

“It's all about health, wellness and healing; whether it's through skin care, supplements, a detox, or treatments, the goal is always the same: to get someone feeling better.”

Inside the new King's Road 'healing centre'

Inside the new King's Road 'healing centre'

Dubbed by its founder as a “welcoming and inviting” space, with natural light, Marrone wants to bring something more than just another beauty shop to the high street.

“It doesn't matter what you're doing, whether you're buying a cream or a supplement, or getting a facial, it's all about the experience.”

In keeping with her ethos to combine organic products and high-tech, the new space will also provide services from leading technology group Inmode.

Becoming one of the few destinations to have Inmode among their offering, Marrone says the treatments are a great option for customers that want anti-ageing solutions that are non-invasive.

And it’s these types of services Marrone believes are back on-trend as customers choose to move away from artificial forms of beauty.

“People want to know what they can do to make themselves look natural and healthy.”

But it’s not all set to be treatments and product testing.

Marrone expects to mirror previous events she’s hosted at her other London outlets, which include, but are not limited to doggy days, panel discussions and yoga.

“It's just a really lovely way for the whole community to come together and for people to connect, and just mingle, which we haven’t done for so long,” she adds.

Covid calls for self-care

During the pandemic, Marrone realised how important her outlet was for people to look after their wellness.

And so, to ensure a friendly voice was always there, she kept phone lines open for people to contact if they needed someone to talk to.

The blue and white decor echo's the brand's Marlyebone Street store

The blue and white decor echo's the brand's Marlyebone Street store

But when doors were finally reopened on non-essential retail, her clinics were inundated with customers.

“What was really apparent was that treatments moved from being an indulgence to a necessity for some people,” Marrone says.

“And that has been documented and proven time and time again, that wellness treatments form part of our wellness.”

“Shopping online is fantastic, and it's really changed the way we do things. But I personally feel that nothing takes away from that physical one-to-one, and wellness is very much about that.”

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