Organic beauty: How consumer perception is changing

Consumer perceptions of organic beauty are changing. The Organic Pharmacy’s Co-founder Margo Marrone discusses how and why

What do consumers think of organic beauty today?
When we launched in 2002, organic was in its infancy and not very well-known or respected. The perception was that products smelled bad and did not perform well. Today, consumers understand that organic products can be high performance and just as luxurious and results-driven as any brand. Consumers have a much higher understanding of organic now and the fact that the skin is a living organ and what we apply to it can be absorbed. Therefore, all the ingredients should be the best they can be.