APC Packaging, a women-owned and global packaging solutions leader is thrilled to announce a refresh of their website to emphasise their efforts towards sustainability and innovation, with an improved user-friendly experience for brands.
The website has been enhanced with the user journey in mind, as it features new pages of information that brands would find extremely valuable. New landing pages such as “New Innovations” highlights their unique packaging solutions.
“All Points Covered” emphasises their mission, while highlighting the reason why they are the perfect strategic packaging partner. “Sales Process” breaks down a brands’ customer journey with them, as an attempt to improve communications regarding expectations for their services.
These additions increase engagement, enhance communication, and portray APC’s value across the website. “Our new design and format add an extra element to our brands’ personality and solidifies our mark in the beauty industry as an innovative and sustainable packaging partner. Our focus has always been our clients, and a website is the first step towards that connection, so we are extremely excited to enhance that experience.” states CEO, Lisa Lin.
APC Packaging encourages people to visit their website and explore their unique sustainable offerings, as well as check out their “Sustainable Education” page where they share their thorough expertise in sustainable packaging through webinars, blogs, and more.
APC Packaging has recently celebrated their 15 Year Anniversary and achieved the WBENC certification for women-owned businesses.
With a focus on skincare, innovation, and sustainability, they have always prioritised their clientele and delivered high quality packaging solutions for global brands including Estee Lauder, Clinique, GLAMGLOW, Beauty Stat and Dr. Brandt.
With this new website refresh, they aim to increase the value provided to new clients in their journey to greater success in the beauty industry.